Changes to Starbucks Rewards Program

by Alecia on September 19, 2012

Effective October 16th, there will be some big changes coming to the Starbucks Rewards Program.  There are so good changes, and some bad changes …

  • Something Good On Your Birthday - Now your free “birthday drink” is a free drink or food item on your big day.
  • Free Refills in the Store - Go ahead, stay awhile. Enjoy free refills on iced or brewed coffee or tea while you’re in the store.
  • No More Postcards (#1 member-requested change) - Your free drink (or food) will load right onto your Starbucks Card account. You’ll receive an email alert close to your birthday. Just bring your registered Starbucks Card or the Starbucks Card mobile app to a participating store and tell your barista.  To learn more about redeeming postcards and digital rewards.
  • Soy & Syrup – Unfortunately, we will no longer offer syrups and soymilk on the house.
  • Tall Drink with Whole Bean Purchase – We also will no longer offer a free tall drink when you buy a pound of coffee.

I’m most bummed about the soymilk changes!! I always get my specialty drinks with soymilk and it is the #1 reason that I used my Starbucks Gift Card to pay – because they deducted the additional 60¢ charge.  Boo for bad changes :(

What do you think?  Are you excited or disappointed by the changes?

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